@theempirelabs · 49 reels
MLP not MVP
Why founders should ship a Minimum Lovable Product, not a viable one.
full caption
Everyone talks about building an MVP. Here's what MLP stands for, why it matters more for early-stage founders, and how to apply the framework when designing your first release.
Find your co-founder
Picking the right co-founder is the highest-leverage early decision.
full caption
A walkthrough on how to find a co-founder: looking in the right places, testing the relationship over a short project, having the hard equity / authority / exit conversations before things get serious.
Don't let your startup fail
65 % of startups die in co-founder disputes — here's the playbook to avoid it.
full caption
A breakdown of the three structural reasons co-founder relationships break (no clear decision-maker, 50/50 equity splits, no exit clause) and how to write each one out of your operating agreement.
Marketplace distribution
Solving the chicken-and-egg problem for two-sided marketplaces.
full caption
If you're building a marketplace, distribution is the only thing that matters. Concrete tactics for seeding supply, capturing demand, and getting the first liquidity flywheel turning.
Your first 100 users
The framework that gets you from zero to a hundred real users.
full caption
Why scale tactics don't work at the start, and what to do instead: hand-recruit, ship to a specific niche, build before you launch, and use the founder's personal network without shame.
Content beats ads
Make great content first, amplify with ads only after it lands.
full caption
Why ad spend on flat creative is dead. Organic content earns the right to be paid-amplified. The new sequence: content → engagement signal → ad amplification on what already works.
CAC, LTV, ad spend
The unit-economics math founders get wrong when starting up.
full caption
Most founders count ad spend but forget the full cost of acquiring a customer (sales salaries, marketing tooling). What CAC and LTV really measure, why a CAC of $100 and LTV of two years isn't always good, and how to read the ratio honestly.
Before raising VC
What every founder needs to know before pitching investors.
full caption
The truth about venture money: what investors actually buy, how dilution compounds, when to raise vs. wait, and the difference between a story that sells and a story that gets you to the next round.
The founder skill
The single most important skill for today's generation of founders.
full caption
A case that taste — the ability to judge what's good before the market tells you — is the one durable advantage left now that AI has commoditized execution. How to develop it.
Bootstrap or VC?
The age-old funding question — both can be right.
full caption
When venture capital is the only option, when it's actively harmful, and how to think about the founder's optionality. The honest tradeoffs of each path and a quick decision tree.
Retention beats acquisition
Founders chase users and forget the harder thing — keeping them.
full caption
The hidden trap of growth metrics: vanity numbers feel like progress until churn catches up. How to make retention the headline metric and measure the actual moments users come back for.
Pitch deck breakdown
How to actually structure a deck investors read past slide three.
full caption
The slides that matter (problem → why now → why you), the slides that bore investors, and how to use storytelling structure instead of bullet lists to keep them engaged.
B2C vs B2B
Pick the problems you're best suited to solve, not the bigger market.
full caption
B2C vs B2B isn't a question of which makes more money. It's about who you understand, who you can sell to, and what motion you're built for. A framework to choose honestly.
222place · YC profile
A YC startup using AI to disrupt loneliness.
full caption
222place raised $10M at YC. They're using AI to maximize the probability of an in-real-life future — in-person dinners and matching across 10+ cities. Profile of the company and the founders.
Skip the technical co-founder
Stop searching — open lovable.dev and ship something.
full caption
The "I need a technical co-founder" phase is over for most product ideas. Modern AI builders ship the MVP in a weekend. What to do with the time you save: validate, sell, iterate.
Hire A+ players
How to recruit the best people for your startup.
full caption
A+ players don't read job boards. The recruiting motion that works at early stage: warm intros, founder-led pitching, sourcing from adjacent companies, and the specific signals that separate B+ from A+.
Owned media
Why every company is going all-in on building media.
full caption
The shift from paid to owned distribution. Why every company will become a media company, what that looks like in practice, and the playbook for starting your own owned channel without a media team.
AI is coming for you
Three things AI can't replace — yet.
full caption
AI is going to replace you, unless you build the layer it can't: taste, agency, and the ability to do things that don't scale. What each of those means in practice for founders.
Build distribution early
Before it's too late.
full caption
The hardest mistake to recover from: building a great product without a distribution flywheel. Why founders should put as much energy into distribution from day one as they put into product.
A great pitch
How to pitch in a way that changes your life.
full caption
The pitch isn't a deck — it's how you make the listener feel the problem in 30 seconds. Mechanics of memorable pitching: the hook, the stakes, the why-now, and the ask.
EGC > UGC
The next evolution of user-generated content.
full caption
You know UGC. EGC (Employee-Generated Content) is what comes next: founders and team members as the face of the brand on every platform, every day. Why it works and how to start.
What YC partners want
The single thing YC partners look for when they invest.
full caption
It's not the deck, the market, or the metrics. The one signal YC partners weight more than anything else — and how to demonstrate it in 10 minutes of conversation.
What Empire Labs does
A short intro to the studio.
full caption
Empire Labs helps companies build their media and distribution through organic content. The bet, the model, and how they work with founders.
Build in public vs private
Both can be right — pick on purpose.
full caption
When public building creates compounding distribution, when it leaks your edge, and how to choose between the two. A framework for which mode fits which stage and business model.
Founder mode
Get in the arena. Do things that don't scale.
full caption
The Paul Graham framing reapplied: when the founder needs to stay in every loop, do the unscalable things, and resist the "manager mode" pressure that creeps in past Series A.
Before a co-founder
Watch this before you start the search.
full caption
A pre-flight checklist for founders considering bringing on a partner: what to know about yourself first, the questions to answer before opening the conversation, and the red flags to spot early.
He's back
A bold claim from a returning founder.
full caption
He's back. And with a bold claim. A short hook teasing a longer breakdown — the return of a profile subject and what they're going after this time.
Marketing vs selling
Stop one, start the other.
full caption
Most founders confuse marketing with selling. They're two different motions, run by different muscles, optimized for different outcomes. How to know which one your stage needs.
How Pixar nearly died
The greatest animation studio's near-bankruptcy story.
full caption
The story of how the greatest animation studio almost went bankrupt — and what saved it. Lessons on patience, capital structure, and betting on a long horizon even when investors push for a short one.
First solo $1B AI company?
Is this really the first one-person AI billion-dollar company?
full caption
Profile of a founder reportedly running a billion-dollar company solo, using AI for everything. Whether the claim holds up, what's actually automated, and what this means for the next decade of solo founders.
Allbirds collapse
$4B IPO → $39M sale. What went wrong.
full caption
Allbirds IPO'd at $4 billion. Last week they sold for $39 million. The decisions, the brand drift, and the macro shift that turned a darling D2C into a cautionary tale most founders should study.
Ramen profitable
The dream every early-stage startup chases.
full caption
Ramen profitability — covering basic founder living costs from revenue — is the most underrated milestone in early-stage startups. Why it changes everything about your leverage and your options.
Kill the cookie popups
A founder rant on consent banners — and the design lesson behind it.
full caption
A short tirade against cookie consent popups, with the serious point behind the joke: how regulation-driven UX creates worse experiences for everyone, and how founders should think about compliance creatively.
Get the breakdowns by email
A CTA-led reel for the newsletter signup.
full caption
If you want more breakdowns of similar concepts — comment 'email' to be added to the newsletter. A direct, conversion-focused reel with the same Empire Labs storytelling structure.
Do you love what you're doing?
The Nike origin story.
full caption
A retelling of the Nike origin story, framed as a single question every founder needs to answer truthfully: do you actually love this enough to do it for ten years through the dark middle?
Describe your ICP
If you can't, you don't have one.
full caption
Most founders say "B2B SaaS" or "small businesses." That's not an ICP. A walkthrough of what a real ideal-customer-profile description sounds like, and the comments-as-customer-research call to action.
Tech essays series · intro
Breaking down the most influential essays on tech.
full caption
Kickoff of a new series unpacking the canonical essays that shaped how Silicon Valley thinks. The ones every founder claims to have read — and the actual takeaways from each.
Price anchoring
One of the most useful tactics for early-stage founders.
full caption
How to use price anchoring to shift the customer's reference point so your real offer feels like the obvious choice. Worked examples and the common mistakes founders make when they try it.
OpenAI buys TBPN
A quick reaction to a surprising acquisition.
full caption
TBPN just got acquired by OpenAI. The strategic read: why a foundation-model company buys a podcast network, what it signals about owned media, and what this means for the next wave of M&A.
Careem origin story
The region's most successful tech startup.
full caption
Careem went from local ride-hailing to a $3.1B Uber acquisition. The founder bets that worked, the cultural adaptations that mattered for MENA, and what to copy if you're building in an emerging market.
McDonald's wasn't burgers
What McDonald's actually built — and it wasn't the food.
full caption
McDonald's became a billion-dollar empire on real estate, not hamburgers. The franchise model, the land bank, and the lesson for any business: find the second product hiding inside your first.
Hard work + patience
Anything worth having needs both.
full caption
A short pep-reel. Anything worth having takes hard work and patience. Don't give up. Keep going. The reel that lands when you needed to hear it.
You're not moving fast enough
The default speed of most founders is slower than they think.
full caption
Stripe-fast. Why the most successful founders default to shipping daily, not weekly. The cultural and process changes that actually compress cycle time — and why most teams stay slow.
Discomfortmaxxing
A new founder discipline.
full caption
Are you discomfortmaxxing? A frame for choosing the most uncomfortable next action on purpose — the sales call you've been avoiding, the hire you've been delaying — because it's where the growth is.
What PMF actually is
Every founder dreams of it — but what does it really mean?
full caption
A working definition of product-market fit beyond "you'll know it when you see it." The leading indicators, the lagging indicators, and the test most founders use that gives them false positives.
VCs chasing founders
Why accelerators struggle to attract the best.
full caption
Many VCs and accelerators are struggling to attract killer founders — and the reason is the same one founders ignore in their own businesses: the product they're selling isn't what the market wants anymore.
You don't need VC
The truth about funding your company.
full caption
Every founder thinks they need VC money to build a company. Here's the truth — most don't. The cases where bootstrapping or revenue-based financing beats venture, and how to know which you are.
Superpower · profile
A look at one of the most powerful companies of this generation.
full caption
Superpower is building one of the most powerful companies of this generation. Profile of the team, the bet, and the metric that explains the speed at which they've grown.
Content-market fit
The new fit founders need to figure out.
full caption
Product-market fit is necessary but no longer sufficient. The newer discipline: content-market fit — the resonance between what you say, where you say it, and the audience who shares it.
@gregisenberg · 72 / 72 reels rendered
Designing stunning apps with AI
Not the ugly vibe-coded designs — the polished, intentional kind.
full caption
How to design genuinely good-looking apps using AI tools, instead of producing the generic vibe-coded UI everyone is shipping right now. Style references, prompt patterns, and where AI still needs hand-holding.
Claude Code + Obsidian
Wire them up in under 60 seconds.
full caption
A speedrun of connecting Claude Code to an Obsidian vault so your notes, research, and journals become first-class context the agent can read and write. Setup, one prompt, done.
Block lays off 4,000
Jack Dorsey's company cuts ~half its staff to AI.
full caption
4,000 people lost their jobs at Block (Square) today — nearly half the company — to AI. The take: this is the start, not the peak. Hundreds of thousands will follow, and many will become entrepreneurs building AI-native businesses.
Claude + Cowork tutorial
Comment 'cowork' for the full walkthrough.
full caption
A tutorial with the maker of Cowork (the Claude Code companion app) showing how to wire Cowork into a real workflow. Comment 'cowork' to get the full video sent to you.
3 principles for builders
For anyone starting a company — or thinking about it.
full caption
Three principles for anyone building a startup or considering one — the durable mental models Greg keeps returning to across his portfolio companies.
Going viral on short-form
@rpn's playbook — $1M+ in sponsorships this year.
full caption
Comment "system" to get @rpn's full short-form workflow. He's made $1M+ this year from brand sponsorships on short-form alone, and now has the audience to be choosy about the next thing.
Grow your vibe-coded SaaS
The quickest path to traction.
full caption
The quickest way to grow a vibe-coded SaaS isn't more features or ads — it's a specific motion you can run on day one without engineering work.
Startup finance 101
Banking, runway, and the basics you should know on day one.
full caption
Finance fundamentals for founders — runway math, the banking setup, the financial OS you actually need. Shoutout to @brexhq sponsoring the breakdown.
The new way to build startups
How AI-native founders are shipping differently.
full caption
What's structurally different about how AI-native founders are building companies right now — smaller teams, faster cycles, distribution-first products, AI doing the grunt work that used to need a Series A team.
Vertical software 101
Why the next billion-dollar SaaS plays are specialized, not horizontal.
full caption
A breakdown of vertical SaaS — the why, the where to look, and how AI changes the unit economics of building deep software for narrow markets.
$100k MRR in 2026
The framework for building a real SaaS this year.
full caption
The 2026 framework for building a $100k MRR startup: niche selection, distribution-first launch, the metrics that actually predict revenue, and how to know when to push harder vs. pivot.
100 Facebook ads in 30 min
Using Claude Code to ship paid creative in bulk.
full caption
How to use Claude Code to launch 100+ Facebook ad variants in 30 minutes — the prompt template, the test structure, and how to read the data so the AI does the iteration not you.
12-month window to win
The biggest companies are distracted — take share now.
full caption
There's a 12-month window where the world's biggest companies are too busy with their own AI transitions to defend their market share. The plays new entrants should be running right now.
Pricing 101
How to price a product founders consistently underprice.
full caption
Pricing fundamentals for founders. The classic underpricing trap, why charging more often increases conversion, and the anchoring tactics that work even with technical buyers.
OpenClaw tutorial
Comment 'openclaw' and follow for the full walkthrough.
full caption
A teaser for the OpenClaw tutorial — comment 'openclaw' on the original post and follow Greg to get the full video sent to you.
MicroSaaS is the new SaaS
Small, focused, one-developer companies are the new playbook.
full caption
Why MicroSaaS — single-developer, single-niche, profitable-from-day-one — is replacing the old VC-backed SaaS model. The category economics and which niches still have whitespace.
Burger King vs McDonald's
The competitive playbook for staying ahead.
full caption
The Burger King vs McDonald's history — and the lessons it teaches about competitive positioning, brand differentiation, and what to do when your bigger rival is asleep at the wheel.
Kintsugi for founders
Stand out in the AI age via an old Japanese technique.
full caption
Kintsugi — the Japanese art of repairing broken pottery with gold so the cracks become the feature — applied as a brand and product philosophy for founders trying to stand out in a sea of AI-generated sameness.
Validating ideas in the AI age
What changes when prototyping costs collapse to zero.
full caption
How startup idea validation shifts when shipping the v1 takes a weekend with AI. The new pre-launch playbook: smaller bets, more shots on goal, distribution-first validation.
Creators are the new VCs
Audience as capital — and what that unlocks.
full caption
Are creators the new VCs? The case that audience + attention is now a more durable form of capital than money — and how creator-founders are shaping startup formation differently.
How did Steve Jobs do it?
The patterns underneath the legend.
full caption
A look at the specific operating patterns Steve Jobs used — taste enforcement, narrative compression, brutal product cuts — and how they translate into things founders can actually do today.
Is this an AI gold rush?
What the bubble talk gets wrong.
full caption
Is it an AI gold rush? The framing of the moment: where capital is rushing in, which categories are real, and which are just the pickaxes story repeating with a new logo.
The Kano model
Build startups people love, not just tolerate.
full caption
How to build startups people love using the Kano model — the framework that separates basic, performance and delighter features so you know which one to ship next.
Gemini 3 Pro as a designer
Testing it on real design tasks — results inside.
full caption
A side-by-side test using Gemini 3 Pro as an AI designer — prompts, outputs, where it shines, where it still falls behind dedicated design tools.
AI is multiplayer
The next leap isn't smarter solo agents — it's swarms that collaborate.
full caption
Why the future of AI is multiplayer — multiple agents, multiple humans, in the same shared context. What that unlocks for product surface area and team workflows.
College grad unemployment
A 30%+ number is suddenly being floated.
full caption
"AI agents could EASILY send college-grad unemployment over 30%" — ServiceNow's CEO. If you're young, two safer bets: AI-resistant work (the trades), or get genuinely good with AI and build the project that becomes the company.
5-year projections are fiction
Here's the planning frame that actually holds up.
full caption
5-year projections in startups don't really make sense — too many compounding unknowns. The lighter planning frame Greg uses: 12-month horizon with 90-day operating reviews and a 3-year north star.
Gemini 3 Pro is here
First look at the new flagship.
full caption
Gemini 3 Pro just dropped — first impressions, what it gets right vs. Claude / GPT, and which builder use cases shift now that it's in the rotation.
Dyson's 5,126 prototypes
The insane iteration story behind the vacuum.
full caption
The story of Dyson vacuums and the 5,126 prototypes James Dyson built before getting the cyclonic separator right. Pure patience-and-iteration discipline applied at startup scale.
Content with AI, no slop
@thedankoe's playbook for creating with AI without sounding like AI.
full caption
So you want to create content with AI but not generate AI slop? @thedankoe shares his playbook — the prompts, the editing pass, the human-in-the-loop tricks that keep the voice intact.
10× more out of Claude
Comment 'Claude' to get the prompt pack.
full caption
Get 10× more out of Claude. Comment 'Claude' to get the prompt pack and workflow Greg uses across his portfolio companies.
"Hell yeah" in 2026
A planning prompt for setting next year's bar.
full caption
What are you saying "hell yeah" to in 2026? A planning frame that forces you to subtract before you add — the things that get a default "hell yeah" become the year's spine.
Measure impact with AI
How to attribute outcomes when the agent did the work.
full caption
How to measure your impact in an era when an agent is doing the keystrokes. The metrics that survive — leverage, throughput, decision quality — and how to track them weekly.
Claude Routines launched
First look at the new scheduled-agent feature.
full caption
Claude just launched Routines — schedule prompts to run on a cadence with full tool access. First impressions of what it unlocks for personal automation and for product workflows.
Genspark hits $50M ARR
Multi-LLM agent that's catching fire.
full caption
Greg's been playing with Genspark — they sponsored the breakdown. Cool use cases, hits multiple LLMs at once, and that's how they got to $50M ARR. Comment 'Genspark' for the full tutorial.
The book that changed everything
Still the most relevant frame for the AI age.
full caption
A book recommendation that changed how Greg thinks about products — and why the concepts inside still apply (maybe even more) in the AI era.
McDonald's milkshake
Origin of the $200B "jobs to be done" framework.
full caption
The story of the McDonald's milkshake — and how figuring out the real "job" people were hiring it for spawned the $200B jobs-to-be-done framework that founders still misuse.
AI startups that stick
The Cinderella test — does it fit the foot?
full caption
How to build AI startups that stick. The Cinderella analogy: most AI products are slipping in shoes that don't actually fit user workflows. How to test the fit before you build.
The AI Gold Rush · trailer
Greg's 5-part doc on apps going $0 → $100M ARR.
full caption
Official trailer for "The AI Gold Rush" — Greg's documentary covering this moment where apps go from idea to $1M–$100M ARR faster than anyone expected. Part 1 of 5 premieres on YouTube and X.
Parkinson's Law
Why short deadlines make you more productive.
full caption
What is Parkinson's Law and how can it make you more productive? Work expands to fill the time available — squeeze the time and the work compresses to fit. How Greg applies it weekly.
How Hormozi made $100M
In a few days — the mechanics behind the headline.
full caption
A breakdown of how Alex Hormozi made $100M in a few days. The product, the offer structure, the distribution stack — and what's repeatable for founders without his audience.
Boring businesses + AI
The new acquisition entrepreneurship play.
full caption
Buying boring businesses with AI — why the next wave of entrepreneurship is acquiring small businesses and bolting AI onto their operations. Where to look, how to price.
Traffic from LLMs in 60s
How to show up in ChatGPT / Claude / Gemini answers.
full caption
How to get traffic from LLMs in under a minute. The new SEO is LLM-O — and the speedrun tactic that immediately makes your site more likely to surface in chatbot answers.
Claude Skills as digital employees
Same role, way fewer mistakes.
full caption
Why Claude Skills function like digital employees — but with structured guardrails that drastically reduce the kinds of mistakes you'd otherwise get from raw prompting.
Build a better startup with AI
The most important video to watch today, per Greg.
full caption
The most important video Greg's seen recently on using AI to build a better startup and get more done — what to actually adopt, what to ignore, and how to think about the next 18 months.
Boring local startup ideas
AI agents + Google Maps + n8n = a niche idea machine.
full caption
Using AI agents, Google Maps, n8n and Hostinger to surface boring local startup ideas with real demand. Comment 'HOSTINGER' for the 27-min tutorial.
Google Ads 101
Get people to actually buy your stuff.
full caption
How to get people to buy your stuff — Google Ads 101 for founders. Account structure, keyword discovery, and the bid strategy that wastes the least money on day one.
The 40-70 rule
Colin Powell's decision-making frame for founders.
full caption
How to make good decisions in startups using the 40-70 rule: never decide with less than 40% of the information you wish you had, and never wait for more than 70%. Bias toward action without flailing.
Agent tutorial
Comment 'agent' for the full walkthrough.
full caption
A teaser for a full agent-building tutorial — comment 'agent' on the original post and follow for the playbook.
3 tech billionaires
The story of how three of them really started.
full caption
The story of three tech billionaires — the unglamorous early moves, the bets they made before anyone was watching, and what they have in common at the founder level.
AI and new startups
The categories where AI breaks the old playbook.
full caption
A read on where AI changes startup formation — which categories favor new entrants vs. incumbents, and the founder profile best suited to each side of that line.
Be an AI filmmaker · in 70s
The fastest path into AI video production.
full caption
So you want to be an AI filmmaker — Greg walks the fastest possible path in under 70 seconds: which tools, which workflow, which output to aim for first.
The truth about AI search
It's not just SEO with extra steps.
full caption
The truth about "AI search" — why it isn't just SEO renamed, what behaviors have shifted, and what founders need to do differently to be discovered now.
Voice agents · 29 min tutorial
Comment 'voice agents' for the full walkthrough.
full caption
A teaser for a 29-minute voice AI tutorial — totally free. Comment 'voice agents' on the original post to get the link.
Stop chasing investors
Build something they have to chase.
full caption
A reframe on fundraising: instead of chasing checks, build the kind of momentum that pulls investors to you. The specific signals that flip the dynamic.
The story of Stripe
How the Collison brothers built the API everyone wanted.
full caption
The origin story of Stripe — the founder bets the Collison brothers made, the product decisions that locked in developers early, and the lessons that still apply for AI-era infra builders.
Dunbar's number in the AI age
What 150 still means when bots can be your friends.
full caption
What is Dunbar's number in the age of AI? The classic 150-people limit on stable relationships — and how it bends (or breaks) when one of the "people" is an agent that remembers everything about you.
Find your $1M idea
A repeatable process for surfacing the next bet.
full caption
A repeatable process for finding a $1M startup idea — where to look, the filters to apply, and how to know when to commit vs. keep searching.
Remember Yahoo?
The story of the company that should have eaten the web.
full caption
Remember Yahoo? The story of Yahoo — the bets they took, the bigger ones they passed on, and the lessons for any founder whose first product is about to become a category.
10 AI apps at $50k+ MRR
Niche, single-purpose, surprisingly profitable.
full caption
10 AI apps making $50k MRR or more — the categories, the niches, and the surface-level patterns connecting them. A field guide for the next builder.
WhatsApp: food stamps to $19B
The crazy founder story behind the $19B Facebook acquisition.
full caption
The story of how the WhatsApp founders went from food stamps to selling for $19B. The unglamorous early years, the product principles, and the cultural choices that defined the company.
Before you 10× with AI · watch this
A reality check on the productivity claims.
full caption
Before using AI to 10× your startup, watch this. A grounded take on what AI actually accelerates vs. what it just rearranges — and where founders waste cycles believing the hype.
Running a business in the AI age
What changes — operations, hiring, focus, ownership.
full caption
Running a business in the AI age. The operational shifts every founder needs to make right now — and the ones that look urgent but actually aren't.
Embrace unpredictability
In startups, unpredictability is a feature, not a bug.
full caption
Unpredictability in startups and why it matters — how the founders who thrive design their companies (and their schedules) to absorb chaos instead of trying to eliminate it.
Brian Chesky on craft
What the Airbnb co-founder says about customer experience.
full caption
What Brian Chesky, the co-founder of Airbnb, says about crafting your customer experience — and why he treats hospitality as a design problem, not an ops problem.
Negotiation 101
Tactics from Michael Jordan and other masters.
full caption
Negotiation 101 — tactics from Michael Jordan and other legendary closers. The framing moves and patience plays that win deals founders normally lose.
Human roles in the AI age
What humans uniquely do when agents handle the rest.
full caption
What are the roles of humans in the AI age? The work that doesn't go away — taste, accountability, social capital — and how to position yourself in it.
Be unforgettable in startups
The brand-and-product moves that lodge in memory.
full caption
How to be unforgettable in startups. The signature moves, the visual identity choices, and the storytelling habits that make a company impossible to forget — even in a sea of indistinguishable AI products.
Invisible influence playbook
How $1B companies shape your decisions silently.
full caption
How are billion-dollar companies influencing your decisions without you noticing? The mechanics of default settings, narrative framing, and category capture — and how founders should think about deploying the same tools (or resisting them).
Patagonia's secret strategy
The unconventional moves that made them millions.
full caption
The secret strategy that Patagonia used to make millions — the brand decisions that look insane on paper but compound into the most defensible moat in retail.
10× better Sora 2 videos
Get more out of the AI video model.
full caption
How to make 10× better Sora 2 videos. The prompt patterns, the shot-list discipline, and the editing pass that turns mediocre AI clips into watchable shorts.
Gordon Ramsay on startups
Everything restaurants teach about running a company.
full caption
Everything Gordon Ramsay taught me about startups — the operating standards, the public accountability, the discipline of a working kitchen as a model for a focused team.